Social marketing : improving the quality of life
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Social marketing : improving the quality of life
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| Physical Description |
xvi, 438 sivua : kuvitettu |
|---|---|
| Language |
English |
| Language of Original Work |
English |
| Published |
Thousand Oaks, CA :
Sage Publications,
cop. 2002.
|
| Classification | |
| Subjects | |
| Additional Information | Philip Kotler, Ned Roberto, Nancy Lee |
| Bibliography |
Includes bibliographical references and index. |
| ISBN |
0-7619-2434-5 pehmeäkantinen |
| Get full text | |