A new brand world : 8 principles for achieving brand leadership in the 21st century
Finna rating
A new brand world : 8 principles for achieving brand leadership in the 21st century
Saved in:
Physical Description |
xix, 220 pages ; 25 cm |
---|---|
Language |
English |
Language of Original Work |
English |
Published |
New York :
Viking,
2002.
|
Dewey Classification |
658.827 |
Subjects | |
Additional Information | Scott Bedbury with Stephen Fenichell |
ISBN |
0670030767 |
Get full text |