What's in a name? : advertising and the concept of brands
Finna-recension
What's in a name? : advertising and the concept of brands
Sparad:
Fysisk beskrivning |
292 sivua : kuvitettu |
---|---|
Språk |
engelska |
Originalverkets språk |
engelska |
Förlag |
Lexington, Mass. :
Heath,
1986.
|
Klassifikation | |
Ämnen | |
Mer information | John Philip Jones |
ISBN |
0-566-02679-1 Gower Publishing 0-669-11142-2 |
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