What's in a name? : advertising and the concept of brands
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What's in a name? : advertising and the concept of brands
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| Physical Description |
292 sivua : kuvitettu |
|---|---|
| Language |
English |
| Language of Original Work |
English |
| Published |
Lexington, Mass. :
Heath,
1986.
|
| Classification | |
| Subjects | |
| Additional Information | John Philip Jones |
| ISBN |
0-566-02679-1 Gower Publishing 0-669-11142-2 |
| Get full text | |