Let me tell you a story : consumer responses to company-created brand stories
Let me tell you a story : consumer responses to company-created brand stories
Saved in:
| Other Titles |
Consumer responses to company-created brand stories |
|---|---|
| Physical Description |
iv, 155 sivua : kuvitettu ; 25 cm |
| Language |
English |
| Language of Original Work |
English |
| Item Description |
Artikkeliväitöskirjan yhteenveto-osa ja 3 eripainosta. |
| Published |
Helsinki :
Hanken School of Economics,
2017.
|
| Dissertation Note | Väitöskirja : Helsinki : Svenska handelshögskolan, 2017 |
| Series | Ekonomi och samhälle : skrifter utgivna vid Svenska handelshögskolan, ISSN 0424-7256; nr 314. |
| Classification | |
| Subjects | |
| Manufacturer | Helsinki : Juvenes Print - Suomen Yliopistopaino |
| Additional Information | Eeva Solja |
| Verkkoaineisto (PDF) |
978-952-232-347-7 |
| ISBN |
978-952-232-346-0 nidottu |
| Get full text | |