The hybrid consumer : exploring the drivers of a new consumer behaviour type
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The hybrid consumer : exploring the drivers of a new consumer behaviour type
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Physical Description |
35 sivua : kuvitettu ; 30 cm |
---|---|
Language |
English |
Language of Original Work |
English |
Published |
Helsingfors :
Hanken School of Economics : Library, Hanken School of Economics [jakaja],
2009
|
Series | Meddelanden från Svenska handelshögskolan, ISSN 0357-4598; 543. |
Classification | |
Subjects | |
Manufacturer | (Helsinki : IB Bokhandel) |
Additional Information | Hanna Leppänen and Christian Grönroos |
ISBN |
978-952-232-069-8 nidottu |
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