Marketing and the logic of service : value facilitation, value creation and co-creation and their marketing implications
Finna-recension
Marketing and the logic of service : value facilitation, value creation and co-creation and their marketing implications
Sparad:
| Fysisk beskrivning |
37 sivua : kuvitettu ; 30 cm |
|---|---|
| Språk |
engelska |
| Förlag |
Helsingfors :
Hanken School of Economics : Library, Hanken School of Economics [jakaja],
2009
|
| Serie | Meddelanden från Svenska handelshögskolan, ISSN 0357-4598; 542. |
| Klassifikation | |
| Ämnen | |
| Tillverkare | (Helsinki : IB Bokhandel) |
| Mer information | Christian Grönroos, Annika Ravald |
| ISBN |
978-952-232-061-2 nidottu |
| Hämta fulltext | |