Marketing and the logic of service : value facilitation, value creation and co-creation and their marketing implications
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Marketing and the logic of service : value facilitation, value creation and co-creation and their marketing implications
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| Physical Description |
37 sivua : kuvitettu ; 30 cm |
|---|---|
| Language |
English |
| Published |
Helsingfors :
Hanken School of Economics : Library, Hanken School of Economics [jakaja],
2009
|
| Series | Meddelanden från Svenska handelshögskolan, ISSN 0357-4598; 542. |
| Classification | |
| Subjects | |
| Manufacturer | (Helsinki : IB Bokhandel) |
| Additional Information | Christian Grönroos, Annika Ravald |
| ISBN |
978-952-232-061-2 nidottu |
| Get full text | |