Cultural impact on international branding : a case of marketing Finnish mobile phones in China
Cultural impact on international branding : a case of marketing Finnish mobile phones in China
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| Genre | |
|---|---|
| Physical Description |
147 sivua : kuvitettu, karttoja ; 25 cm |
| Language |
English |
| Language of Original Work |
English |
| Language of Abstract |
fin chi |
| Published |
Jyväskylä :
University of Jyväskylä,
2001
|
| Dissertation Note | Väitöskirja : Jyväskylän yliopisto, 2001 |
| Series | Jyväskylä studies in communication, ISSN 1238-2183; 13. |
| Classification | |
| Subjects | |
| Manufacturer | (Jyväskylä University Printing House) |
| Additional Information | Zhenyi Li |
| ISBN |
951-39-0754-6 nidottu |
| Get full text | |