Cultural impact on international branding : a case of marketing Finnish mobile phones in China
Cultural impact on international branding : a case of marketing Finnish mobile phones in China
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Genre | |
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Physical Description |
147 sivua : kuvitettu, karttoja ; 25 cm |
Language |
English |
Language of Abstract |
fin chi |
Published |
Jyväskylä :
University of Jyväskylä,
2001
|
Dissertation Note | Väitöskirja : Jyväskylän yliopisto, 2001 |
Series | Jyväskylä studies in communication, ISSN 1238-2183; 13. |
Classification | |
Subjects | |
Manufacturer | (Jyväskylä University Printing House) |
Additional Information | Zhenyi Li |
ISBN |
951-39-0754-6 nidottu |
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