A systematic assessment of strategic marketing transformations : a diagnostic model and application in five Bulgarian industry sectors
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A systematic assessment of strategic marketing transformations : a diagnostic model and application in five Bulgarian industry sectors
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| Physical Description |
13, [1] lehteä : kuvitettu ; 30 cm |
|---|---|
| Language |
English |
| Language of Original Work |
English |
| Published |
[Åbo] :
Åbo Akademi,
1998.
|
| Series | Memo-stencil / Företagsekonomiska institutionen, Åbo Akademi, Preliminära forskningsrapporter, ISSN 0359-0011; nr 201. |
| Classification | |
| Subjects | |
| Additional Information | Julia Ouzounova, Bistra Vassileva, Galina Petrova |
| ISBN |
952-12-0326-9 nidottu |
| Get full text | |