Marketing capability and market orientation in strategy interface : a conceptual analysis
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Marketing capability and market orientation in strategy interface : a conceptual analysis
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| Physical Description |
164 sivua : kuvitettu ; 25 cm |
|---|---|
| Language |
English |
| Language of Original Work |
English |
| Published |
Helsinki :
Helsinki School of Economics and Business Administration,
1997
|
| Series | Helsingin kauppakorkeakoulun julkaisuja, B, ISSN 0356-889X; 1. |
| Classification | |
| Subjects | |
| Manufacturer | (HeSE print) |
| Additional Information | Matti Tuominen |
| ISBN |
951-791-112-2 nidottu |
| Get full text | |