Consumer-based brand equity : an insight into its content and meaning
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Consumer-based brand equity : an insight into its content and meaning
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| Physical Description |
31, [2] sivua : kuvitettu ; 25 cm |
|---|---|
| Language |
English |
| Language of Original Work |
English |
| Published |
Vaasa :
University of Vaasa,
1995.
|
| Series | Proceedings of the University of Vaasa, Discussion papers, ISSN 0358-870X; 182. |
| Classification | |
| Subjects | |
| Additional Information | Susanna Jutila |
| ISBN |
951-683-571-6 nidottu |
| Get full text | |