Brand choice under perceived uncertainty : development and testing of a multiattribute choice model
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Brand choice under perceived uncertainty : development and testing of a multiattribute choice model
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| Physical Description |
viii, 154 sivua : kuvitettu ; 21 cm |
|---|---|
| Language |
English |
| Published |
Hki :
[Helsingin kauppakorkeakoulu],
1977
|
| Series | Helsingin kauppakorkeakoulun julkaisuja, B, ISSN 0356-889X; 25. |
| Classification | |
| Manufacturer | (Kyriiri) |
| Additional Information | Kristian Möller |
| ISBN |
951-699-146-7 nidottu |
| Get full text | |