TY  - GEN
TY  - GEN
T1  - Analyzing media interactions : the effects of coordinated TV-print advertising campaigns
T2  - Report / Marketing Science Institute
A1  - Edell, Julie A.
A2  - Keller, Kevin Lane
LA  - eng
PP  - Cambridge, MA
PB  - Marketing Science Institute
YR  - 1999
UL  - https://kansalliskirjasto.finna.fi/Record/vaari.2085356
KW  - mainonta
KW  - televisio (joukkoviestimet)
KW  - reklam (marknadsföring)
KW  - television (massmedier)
KW  - Media selection
KW  - Advertising
KW  - Campaigning
KW  - Kampanjointi
KW  - Mediavalinta
ER  -