TY  - GEN
TY  - GEN
T1  - Brand strategy
A1  - Murphy, John M., kirjoittaja
LA  - eng
PP  - New York ; London ; Toronto ; Sydney ; Tokyo ; Singapore : Cambridge
PB  - Prentice Hall Inc
YR  - 1990
UL  - https://kansalliskirjasto.finna.fi/Record/vaari.1792133
NO  - "Published in association with the Institute of Directors."
SN  - 0-13-084161-7 kovakantinen
KW  - Business names
KW  - Trademarks
KW  - Brand name products
ER  -