TY  - GEN
TY  - GEN
T1  - Designing interactive value development : perspectives and strategies for high precision marketing
T2  - Lund studies in economics and management
A1  - Sweet, Patrick L.
LA  - eng
PP  - Lund
PB  - Lund Business Press
YR  - 2001
UL  - https://kansalliskirjasto.finna.fi/Record/vaari.1643753
SN  - 91-974074-0-2
KW  - marknadsföring
KW  - markkinointi
KW  - value strategy
KW  - marketing communication
ER  -