TY  - GEN
TY  - GEN
T1  - The origin of brands : discover the natural laws of product innovation and business survival
A1  - Ries, Al
A2  - Ries, Laura
LA  - eng
PP  - New York
PB  - HarperCollins
YR  - 2004
UL  - https://kansalliskirjasto.finna.fi/Record/vaari.1616229
NO  - Includes index.
SN  - 0-06-057014-8 kovakantinen
KW  - Darwin, Charles.
KW  - New products : Management.
KW  - Brand name products : Marketing.
KW  - Brand name products.
KW  - Brand name products : Management.
KW  - mainonta
KW  - joukkoviestimet
KW  - menestyminen
KW  - johtaminen
KW  - brändit
KW  - markkinointi
KW  - tuotteet
KW  - reklam (marknadsföring)
KW  - massmedier
KW  - framgång
KW  - ledarskap (verksamhetsledning)
KW  - brands
KW  - marknadsföring
KW  - produkter
KW  - brand name products
KW  - marketing
KW  - management
KW  - new products
ER  -