TY  - GEN
TY  - GEN
T1  - The effects of sequential introduction of brand extensions
T2  - Report / Marketing Science Institute
A1  - Keller, Kevin Lane
A2  - Aaker, David A.
LA  - eng
PP  - Cambridge, MA
PB  - Marketing Science Institute
YR  - 1991
UL  - https://kansalliskirjasto.finna.fi/Record/vaari.1566584
KW  - tavarat
KW  - Merkkitavarat
KW  - Branded goods
ER  -