TY  - GEN
TY  - GEN
T1  - Marketing and social media : a guide for libraries, archives, and museums
A1  - Mon, Lorri, 1963- kirjoittaja
A1  - Koontz, Christie, 1949- kirjoittaja
LA  - eng
PP  - Lanham
PB  - Rowman & Littlefield Publishing Group
YR  - 2021
ED  - Second edition
UL  - https://kansalliskirjasto.finna.fi/Record/helka.9934262607206253
AB  - "This updated new edition is a much- needed guide to marketing for libraries, archives, and museum professionals in the social media age. It is both an introductory textbook and a guide for working professionals who want to go beyond mere promotion to developing and deliberately managing a comprehensive marketing campaign"--
SN  - 9781538142943 kovakantinen
SN  - 9781538142950 pehmeäkantinen
KW  - sosiaalinen media.
KW  - markkinointi.
KW  - kirjastot.
KW  - arkistot.
KW  - museot.
KW  - sociala medier.
KW  - marknadsföring.
KW  - bibliotek.
KW  - arkiv.
KW  - museer.
ER  -