TY  - GEN
TY  - GEN
T1  - Brand turnaround : how brands gone bad returned to glory ...and the seven game changers that made the difference
A1  - Post, Karen, kirjoittaja
LA  - eng
PP  - New York
PB  - McGrawHill
YR  - 2012
UL  - https://kansalliskirjasto.finna.fi/Record/helka.9924207833506253
AB  - How did Toyota, Tylenol, and Goldman Sachs bounce back from the brink of destruction? This book reveals the answers and provides valuable lessons for anyone tasked with reviving a brand.
SN  - 0071775285 kovakantinen
SN  - 9780071775281 kovakantinen
KW  - Brand name products.
KW  - Branding (Marketing)
KW  - Technological innovations : Management.
ER  -