TY - GEN TY - GEN T1 - Principles of marketing A1 - Kotler, Philip A2 - Armstrong, Gary (Gary M.) LA - eng PP - Boston PB - Pearson Prentice Hall YR - 2012 ED - 14th ed UL - https://kansalliskirjasto.finna.fi/Record/helka.9923559193506253 SN - 0-273-75243-X international ed paperback SN - 978-0-273-75243-1 international ed paperback KW - Marketing. KW - oppimateriaali. KW - markkinointi. KW - läromedel. KW - marknadsföring. ER -