Strategic brand management : building, measuring, and managing brand equity
Finna-recension
Strategic brand management : building, measuring, and managing brand equity
Sparad:
| Fysisk beskrivning |
xxvii, 788 sivua, : kuvitettu |
|---|---|
| Språk |
engelska |
| Originalverkets språk |
engelska |
| Förlag |
Upper Saddle River, N.J :
Prentice-Hall,
cop. 2003.
|
| Klassifikation | |
| Ämnen | |
| Mer information | Kevin Lane Keller |
| ISBN |
0-13-041150-7 0-13-110583-3 pehmeäkantinen |
| Hämta fulltext | |