TY  - GEN
TY  - GEN
T1  - A new brand world : 8 principles for achieving brand leadership in the 21st century
A1  - Bedbury, Scott
A2  - Fenichell, Stephen
LA  - eng
PP  - New York
PB  - Viking
YR  - 2002
UL  - https://kansalliskirjasto.finna.fi/Record/helka.9916317713506253
OP  - 220
SN  - 0670030767
KW  - Brand name products : Management.
KW  - New products.
ER  -