TY  - GEN
TY  - GEN
T1  - Standing room only : strategies for marketing the performing arts
A1  - Kotler, Philip
A2  - Scheff, Joanne
LA  - eng
PP  - Boston, MA
PB  - Harvard Business School Press
YR  - 1997
UL  - https://kansalliskirjasto.finna.fi/Record/helka.9912859643506253
OP  - 560
NO  - "Published in association with Americans for the Arts.".
SN  - 0875847374 kovakantinen
SN  - 9780875847375 kovakantinen
KW  - Performing arts : Marketing.
KW  - esittävät taiteet.
KW  - markkinointi.
KW  - scenisk konst.
KW  - marknadsföring.
ER  -