TY  - GEN
TY  - GEN
T1  - What's in a name? : advertising and the concept of brands
A1  - Jones, John Philip
LA  - eng
PP  - Lexington, Mass.
PB  - Heath
YR  - 1986
UL  - https://kansalliskirjasto.finna.fi/Record/helka.9911737803506253
SN  - 0-566-02679-1 Gower Publishing
SN  - 0-669-11142-2
KW  - brändit.
KW  - mainonta.
KW  - merkkitavarat.
KW  - brands.
KW  - reklam (marknadsföring)
KW  - märkesvaror.
KW  - Advertising
KW  - Branded goods
KW  - Reklammedel
KW  - Varumärken
ER  -