TY - GEN TY - GEN T1 - Towards a dynamic communication model : a useful tool in relationship communication T2 - Meddelanden från Svenska handelshögskolan A1 - Finne, Åke, 1959- A2 - Grönroos, Christian, 1947- LA - eng PP - Helsingfors PB - Swedish School of Economics and Business Administration : distributor: Library, Swedish School of Economics and Business Administration YR - 2006 UL - https://kansalliskirjasto.finna.fi/Record/fikka.4042493 SN - 951-555-911-1 nidottu KW - markkinointiviestintä KW - suhdemarkkinointi ER -