TY  - GEN
TY  - GEN
T1  - The business of opera
T2  - Ashgate interdisciplinary studies in opera
A2  - Belina-Johnson, Anastasia, toimittaja
A2  - Scott, Derek B., toimittaja
LA  - eng
PP  - Farnham
PB  - Ashgate
YR  - 2015
UL  - https://kansalliskirjasto.finna.fi/Record/fikka.2952658
AB  - The study of the business of opera has taken on new importance in the present harsh economic climate for the arts. This book presents research that sheds new light on a range of different aspects concerning marketing, audience development, promotion, arts administration and the economic issues that beset opera professionals. The aim of the editors has been to put together a collection of essays that forms a coherent whole by engaging with a single theme (business), although these essays differ in their particular choice of topic and critical perspective. The essays bring the study of opera up to the twenty-first century, and are distinguished by their concern with the business of opera here and now in a globalized market. That means newly commissioned opera, sponsorship, state funding for opera and the production and marketing of historic opera in the twenty-first century.
OP  - 218
SN  - 9781472429452 hardback
KW  - Opera : Economic aspects.
KW  - markkinointi
KW  - musiikkiteollisuus
KW  - oopperataide
KW  - yritysmyynti
ER  -