TY  - GEN
TY  - GEN
T1  - Books for sale : the advertising and promotion of print since the fifteenth century
T2  - Publishing pathways
A2  - Harris, Michael
A2  - Mandelbrote, Giles
A2  - Myers, Robin
LA  - eng
PP  - New Castle : London
PB  - Oak Knoll Press ; British Library
YR  - 2009
UL  - https://kansalliskirjasto.finna.fi/Record/fikka.2207443
AB  - Study of book history focused on the promotion and advertising of printed materials. Part of Publishing Pathways series. Collection of 8 essays that look at the advertising and marketing techniques of booksellers and publishers from the 15th to the 20th century in the western world.
SN  - 0712350853 British Library
SN  - 158456265X Oak Knoll
SN  - 9780712350853 British Library
SN  - 9781584562658 Oak Knoll
KW  - Book industries and trade : History.
KW  - Books : Marketing : History.
KW  - Booksellers and bookselling : History.
KW  - Selling : Books : History.
KW  - historia
KW  - kirja-ala
KW  - kirjakaupat
KW  - kirjakauppiaat
KW  - kirjat
KW  - kustantajat
KW  - markkinointi
KW  - myynti
ER  -